Digital Marketing is not your grandmother’s marketing. You need to be timely and relevant if you’re going to make it. What does this mean?

  1. Connect when your audience connects.

When it comes to social media, email marketing, and online advertising, don’t waste your time sharing content and speaking when no one is listening. There are optimal times to post content on social media. Use this great infographic from to help you out. As for email marketing, this is where A/B testing is helpful. Send an eBlast at different times and see what ends up being most successful for you and your customer-base.

     2.  Respond quickly.

Don’t be that company who doesn’t respond to customer service inquiries until over 24 hours have passed. By that time, you’ve missed your window of opportunity. You need dedicated staff who are willing and able to respond to emails and social media questions within 8 hours—keep it in the same business day. You’ll be surprised what that response time can do for your reputation.

     3.  Keep up with the trends.

Digital marketing moves fast, you need to move just as fast. When news comes out, try to be the first to share that news with your clients/customers. If you’re in the cannabis industry, don’t miss out on the 4/20 weekend madness—jump into the trend feet first. If your company sells swimsuits, post the best and most recent travel articles on the best beaches for Summer 2015 and give your customers a reason to buy your newest swimwear.

    4.   Create your own trends.

Trends are great. Trends are also made to be broken. Instead of always waiting to see which of the newest social media platforms will take off, be one of the first to sign up and make it work for you. The individuals who figured out how to use Pinterest for their business before Pinterest took off are the game changers. Be a game changer.

Try out Snapchat for your business. It’s still in the early stages, but there’s no reason not to give it a shot and see how it can help you succeed.

   5.   Don’t be all about “me,” “myself,” and “I.”

We get it. It’s your company. It’s your business. We don’t need to hear how great you are all the time. If you sell chocolate, don’t always focus on sharing pictures of all the different chocolate you have available to purchase, instead, tell a story. Share a great article about chocolate pairing with wine and then watch how your customers pick up chocolate and wine for their next date. Or share a video illustrating your secret chocolate making process (be sure to omit the secret ingredient) but show your customers what makes you so special—stop telling them.